Fort Collins Destination Master Plan

The City of Fort Collins and Visit Fort Collins in partnership with Jones Lang LaSalle (JLL)'s Global Tourism and Destinations team are developing a Destination Strategic Plan to guide efforts to identify new tourism generators and increase visitation to Fort Collins.

The project is based on four key platforms:

Driving stakeholder consensus to craft and agree upon long-term destination goals for Fort Collins;
Understanding where Fort Collins currently stands as a destination and its future potential, with a focus on the "night time" economy;
Assessing the city's tourism infrastructure and destination development potential; and
Engaging partners to establish key metrics to aid in the plan's implementation

Next Steps:

The JLL team conducted in-market focus groups, stakeholder interviews, and visited the city's attractions in late August. A survey will be created to test and validate some of the observations/feedback from the visit. JLL, Visit Fort Collins and the City of Fort Collins will engage key partners to help distribute the survey.

PROVIDE FEEDBACK
JLL’s approach to Destination Master Plan development is based on the principle that strong stakeholder and partner engagement is critical to building tourism capacity. We appreciate and value the perspectives and experiences of the various partners and stakeholders in the region who contribute to the tourism industry and residents who have help build and support the area’s strong quality of place.

We want to hear from you!

To share your thoughts on how we should strengthen Fort Collins as a destination, please contact David Holder, the project team leader, at david.holder@am.jll.com.

CONTACT
David Holder, Project leader

Phone: (315) 569-8908 Email: David.Holder@am.jll.com

Tina Valdecanas

Phone: (984) 209-6149 Email: Tina.Valdecanas@am.jll.com

Daniel Fenton, Project Executive

Phone: (831) 298-7215 Email: dan.fenton@am.jll.com