Visit Fort Collins Brand Promise

Let us be the first to welcome to the special city of Fort Collins, Colorado! We love where we live, and we want to express that to both visitors and residents alike through our brand promise.

 

Our Brand Promise:

In Fort Collins, open spaces inspire open minds. And open minds create more space for everyone to connect, thrive and grow.

 

Visit Fort Collins Brand Icon - Open Spaces Create Open Minds

Fort Collins is where wide-open spaces meet wide-open minds. Our love for the outdoors creates a culture of curiosity, which makes our town a place where anyone can connect, thrive and grow. In Fort Collins, open spaces create open minds, and open minds create more space for everyone to be themselves.

Visit Fort Collins Brand Icon - Open Minds Create Open Spaces
Here, open spaces and open minds play off each other. One doesn’t exist without the other. Each brings something new to light about the other, creating opportunities for exploration, discovery and  community. Open spaces and open minds are the heart of our city pride. We’re fiercely committed to protecting and cultivating both because they get us excited about what we can create next.

 

Our Brand Values:

Woman dances at Juneteenth Celebration at Foothills Mall

Photo Credit: Rodney Stewart

CONNECTED

We are a group of individuals brought together by our love of this place. We are a beautifully intertwined community with a passion for bringing people together. We take care of each other and our surroundings because we recognize how special both are to our quality of life. We are stewards of our home. Because when we get together, the possibilities are wide open.

A group of women cheers with cocktails at Japango in Fort Collins

OPEN

We are a community that is open to everyone. We’re open to new ways of seeing and doing things. Sure, we butt heads from time to time, but we always listen. We strive to be as inclusive of other points of view as we can. And we give each other the space to be ourselves. In Fort Collins, we proudly roll a little differently — because we believe different is good.

Bike riding in Horsetooth in winter

ACTIVE

If we’re not hiking or biking, we’re enjoying a beer with friends. We’re active in the arts and in our community. Here, sustainability is more than a word — it’s a way of life. We have a culture of curiosity and a passion for learning. For a town as laid-back as we are, we’re always actively moving forward.

A group of friends drinks beer with dog at Stodgy Brewing

LOCAL

In Fort Collins, we take care of each other and this place. We volunteer and give back. We are compassionate and caring. We are supportive of local ideas, entrepreneurs and brands. We are a community with high standards and even more pride. Wherever there’s good beer, there’s community — and we have the best of both.

A couple walks in front of an art mural with their dog downtown

ORIGINAL

When you’re always outside, you tend to go your own way. We are crafters and creators. We take risks but give back even more. We cultivate new ideas. We’ve built a culture of curiosity. Good things have always been raised here — passions, ideas and occasionally even eyebrows. But we’ve never tried to be anyone else but us. And there’s no place we’d rather be.

 

Our Brand Experiences:

Men perform at Juneteenth event

Photo Credit: Backstage Flash

Visit Fort Collins Brand Icon - Rooted and Connected Logo

We are a community that brings people together. Our pride in Fort Collins roots and connects us to each other and to this place we love to call home. We appreciate what we have, from arts and culture to beer and food. That’s why sustainability and inclusivity are part of the FoCo way — we take care of what makes us unique.

Horsetooth Hiker

Visit Fort Collins Brand Icon - Always Outside Logo

We love the outdoors. And luckily for us, we have plenty of it. Our wide-open natural spaces give us the freedom to think, feel and do things our own way, inspiring an open–minded community of passionate entrepreneurs, educators and artists.

Two girls play music at the Museum of Discovery

Visit Fort Collins Brand Icon - Good Things Are Raised Here Logo

From our agricultural roots to our entrepreneurial-minded present, we’ve always brought a lot to the table — and always punched above our weight. We’ve never been satisfied with “good enough.” Innovation and ingenuity are in our DNA, whether we’re making music or lifting up the next generation of curious minds.

 

A couple with dog drinks beer at Odell Brewing Company patio

Our Brand Voice and Tone:

Our way of communicating connects people to each other and to the Fort Collins way of life. We’re witty and fun to hang out with — and we love a good turn of phrase. We ask questions and always want to know more. We’re never too full of ourselves, but we know that sometimes it’s okay to brag a little. We tell it like it is in our own unique (and sometimes quirky) way.

Group walks along Whitewater Park in winter

We Are Uniting

We’re inclusive of all kinds of people and all kinds of ideas. We love connecting everyone to the Fort Collins way of life.

TMI

We Are Smart

We’re clever – but not snooty. We’re quirky – but not weird. We’re fun – but not punny. We love a fresh turn of phrase with simple, relatable language.

museum-of-discovery-girl

We Are Curious

We ask questions. We always want to know more. Our passion for discovering and learning can be seen in everything we do.

CSU / Old Town

We Are Proud

Nobody knows Fort Collins like we do. We’re upfront about our natural beauty and many accomplishments but we don’t do this at the expense of other cities.

A family does summer shopping at Old Town Square with Linden in the background

We Are Unpretentious

We’re real and honest about who we are, and we accept you for who you are. We don’t need big words or fancy ideas to sell you on our city.

 

We look forward to seeing you in Fort Collins soon! Please contact us for any further questions or information.

To view our full Brand Style Guide, click here. To view our full Brand Book, click here.

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