Certified Tourism Ambassador Program

Tourism Matters! Certified Tourism Ambassador Program and the Impact:

  • Fort Collins hosts over 1 million visitors each year.
  • Tourism creates 1,600 jobs in Fort Collins.
  • Tourism generates $11.3 million in tax revenue and $58 million in household income.

The Fort Collins Certified Tourism Ambassador (CTA) Program is a nationally-certified program. It serves to increase tourism experiences and ROI through education with front-line employees, volunteers and community members to ensure a memorable experience for every visitor.  When visitors have a positive experience they are more likely to return in the future and also share their experience with others. This multi-faceted program improves regional knowledge, helps craft answers to visitor questions, and develops a better understanding of their role in tourism. 

Upcoming 2017 Classes: Colorado Welcome Center, 3745 E. Prospect Rd.



Wednesday,  8th 1:00pm-4:30pm at Homewood Suites

Wednesday, 29th 1:00pm-4:30pm


Tuesday, 12th 8:30am-12:00pm


Thursday, 18th 8:30am-12:00pm


Monday, 5th 1:00pm-4:30pm

Thursday, 22nd 8:30am-12:00pm


For additional classes, more information and any other questions contact Samantha Schueler at samantha@ftcollins.com or 970.232.3842. 

To sign up for a CTA class click HERE. Please note that when signing up you will pay in advance of your scheduled class.

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