REQUEST FOR PROPOSALS
Developing a Brand Implementation and Marketing Strategy for Visit Fort Collins
Visit Fort Collins, the city’s destination marketing organization, guided a process to create a shared brand for the area. MMGY Global has developed a brand architecture for the destination based on research and curation of the city’s brand promise. The brand architecture and accompanying brand promise and positioning statements will be unveiled to the community on May 11, 2023.
With the shared brand architecture for the area in place, Visit Fort Collins is issuing this Request for Proposals (RFP) to identify a full-service advertising agency to provide comprehensive brand strategy/logo design, campaign development, and integrated advertising and destination marketing services to build brand awareness and drive destination visitation to Fort Collins, Colorado.